Social Media Optimization and PR 2.o is subtitled “Practical Tools in an Economic Downturn”. While the world at large frets about what has happened to the global economy, we will be focusing on how the low-cost or no cost tools of social media can help companies, organizations and individual entrepreneurs to go on the front foot in their marketing and communications.

We believe it is a serious enough topic. We also believe in helping people have fun while they (and we) learn.

For more information about the workshop, including, location, times, how to register (for participation in the live event or online) go to the event Facebook page.

The audio of our chat lasts about 36 minutes: you can listen here or download the MP3 file to your iPod or other MP3 player.

The conversation is about the four one-day workshops on digital media releases which Lonnie and I are presenting in July this year, in Hong Kong, Shanghai, Beijing and Guangzhou.

Proceeds to the Dreamblogue Handicapped Intern Program, The Library Project Earthquake Fund and the Reading Tub Literacy project.

We talk about our aims for the workshops, the concept of a social media release, having fun while learning, Twitter, meteor showers and flashlights.

Download MP3 file

Event details and bookings:

(UPDATE: due to the current restrictive regime on travel into China and related challenges in obtaining visas, it was necessary to postpone the arrangements for the workshops. We are working on alternative plans now.)

Hong Kong (18 July): http://pr-20-hongkong.eventbrite.com

Shanghai (21 July): http://pr2-0.eventbrite.com/

Beijing (23 July): http://pr-20-BJ.eventbrite.com

Guangzhou (25 July): http://pr-20-gz.eventbrite.com

For more information, please contact us.