As a Women’s Opportunity Ambassador with Opportunity International, Jasmin set herself an ambitious goal of raising AU$10,000 to enable a Trust Bank to be established for currently poor women in the Philippines.

In recent days, with the help of a sponsor inspired by her campaign and the suppport of a number of bloggers and Twitter users, Jasmin’s fund-raising efforts have received a much appreciated boost.

You can read the full story and link to various blogs where people have posted to help the project, at Jasmin’s A Woman’s Investment blog.

And in this interview which I recorded last night, Jasmin talks in further detail about the project and how the Trust Bank will work.

What’s the business case for a company researching and even investing human/financial resources in Second Life or other virtual worlds?

Does the potential upside outweigh the risk?

What will peers – or shareholders – have to say about executives who argue for more engagement with the metaverse?

This interview with David Holloway, Editor-in-Chief of The Metaverse Journal, touches directly or indirectly on these and related questions. Of course, in the space of a 30 minute or so interview it does not provide all the answers. But it does provide some context and illustrations for a sensible discussion on the subject.

In Metaverse Journal Partners With Enterprise 2.0 Thinkfest on my deswalsh.com site, I’ve posted summary notes of the interview and some comments, and a couple of pictures, including one of David Holloway.

Click here to download…

This is the second interview to be posted here on the Social Media Show and the second in a series relating to the upcoming Enterprise 2.0 Executive Forum – Sydney, February 19, 2008.