I first heard Peter speak at the Enterprise 2.0 Executive Forum in Sydney in February. Last week I interviewed him.

We talked about a number of issues, including:

• Google Apps
• cultural change issues that come up with the introduction of Web 2.0 technology in the enterprise
• the emerging role of Enterprise 2.0 in the government sector
• how the technology helps companies get measurable business value from their knowledge work processes.

In the interview we make reference to a document available as a free download from the Capgemini website – Enterprise 2.0 For the Rest of Us – which I found well worth the read.

MP3 File

Interview with Peter Evans-Greenwood

What’s the business case for a company researching and even investing human/financial resources in Second Life or other virtual worlds?

Does the potential upside outweigh the risk?

What will peers – or shareholders – have to say about executives who argue for more engagement with the metaverse?

This interview with David Holloway, Editor-in-Chief of The Metaverse Journal, touches directly or indirectly on these and related questions. Of course, in the space of a 30 minute or so interview it does not provide all the answers. But it does provide some context and illustrations for a sensible discussion on the subject.

In Metaverse Journal Partners With Enterprise 2.0 Thinkfest on my deswalsh.com site, I’ve posted summary notes of the interview and some comments, and a couple of pictures, including one of David Holloway.

Click here to download…

This is the second interview to be posted here on the Social Media Show and the second in a series relating to the upcoming Enterprise 2.0 Executive Forum – Sydney, February 19, 2008.