Today I seized an opportunity to have a chat with my friend and colleague, Professor Lonnie B. Hodge. We discussed the workshop which, with some esteemed colleagues, we will be leading in Guangzhou, just a few weeks from now, on March 26th (China time).

Social Media Optimization and PR 2.o is subtitled “Practical Tools in an Economic Downturn”. While the world at large frets about what has happened to the global economy, we will be focusing on how the low-cost or no cost tools of social media can help companies, organizations and individual entrepreneurs to go on the front foot in their marketing and communications.

We believe it is a serious enough topic. We also believe in helping people have fun while they (and we) learn.

For more information about the workshop, including, location, times, how to register (for participation in the live event or online) go to the event Facebook page.

The audio of our chat lasts about 36 minutes: you can listen here or download the MP3 file to your iPod or other MP3 player.

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