What’s the business case for a company researching and even investing human/financial resources in Second Life or other virtual worlds?
Does the potential upside outweigh the risk?
What will peers – or shareholders – have to say about executives who argue for more engagement with the metaverse?
This interview with David Holloway, Editor-in-Chief of The Metaverse Journal, touches directly or indirectly on these and related questions. Of course, in the space of a 30 minute or so interview it does not provide all the answers. But it does provide some context and illustrations for a sensible discussion on the subject.
In Metaverse Journal Partners With Enterprise 2.0 Thinkfest on my deswalsh.com site, I’ve posted summary notes of the interview and some comments, and a couple of pictures, including one of David Holloway.
This is the second interview to be posted here on the Social Media Show and the second in a series relating to the upcoming Enterprise 2.0 Executive Forum – Sydney, February 19, 2008.
| Copyright © Des Walsh 2008. Author Des Walsh provides social media consulting and coaching services to large and small enterprises. If you found this post useful, you might like to subscribe to receive further posts in your RSS feed reader. |
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Great show, Des. I think this has some good, measured coverage of what corporates are doing, and can expect to be doing in these kinds of environments. Enjoyed it a lot.